Fractional creative leadership for marketing teams.

I bridge the gap between the brief and the work by offering senior-level thinking that brings clarity to strategy, sharpens messaging, and aligns execution without the overhead of a full-time hire or agency.

You need clarity—not complexity

Graham has the unique ability to efficiently find, create, and pitch the solution, without adding complexity

Director Marketing & Brand: Carleton University Athletics

If your team is spinning, the brand feels a little fuzzy, or you’re buried in requests →

You don’t need another vendor. You need a partner who can see the big picture, and knows exactly how to bring it into focus for you.

  • → Caught between vision and execution. You need someone who can cut through the noise and guide your team forward.

  • → Solid marketers and designers are in place, but no one is connecting the dots, providing mentorship, or aligning the work.

  • → Projects stall, campaigns drift, messaging misses. You want clarity, not more clutter.

Does this sound like you?

Let’s get
to work.

We could always count on Graham to identify the potential in our thinking and point us in the right direction.

Former agency colleague

A focused conversation to unpack where things stand with your brand, strategy, and creative execution. It’s designed to surface what’s working, what’s unclear, and where things could be sharper so you can move forward with more confidence, fast.

The Clarity Audit

What’s included:

  • 1:1 Working session

  • Discussion of your goals, challenges, and current marketing efforts

  • Initial observations & recommendations

  • Clarity on where to focus next

  • Optional: project support and ongoing fractional leadership

Free 45-minute call

Here is why my clients trust me

With over 20 years of experience leading creative inside agencies, production teams, and brands, I bring a calm, objective voice into busy environments. I mentor in-house teams, create alignment, and help people deliver their best work.

I brought this B2B insurance co.’s brand to life.

I helped this electric car maker launch a new product.

I worked with this NHL team to define it’s creative strategy.

Clarity starts with one good conversation

I work with a small number of teams each quarter to deliver clarity and creative momentum.

Most teams I work with aren’t short on ideas, or expertise—they’re simply overwhelmed.

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