ISSUE

Countries around the world trust Canadian Bank Note Company for everything from currency to passports to lottery systems—and it’s an extremely complex industry. Changing technologies, high quality benchmarks, and local and international laws require close cooperation and the ability for the company to excel in several areas at once. While CBN were succeeding in business, they weren't consistently communicating what made them special to new employees and customers.

INSPIRATION

Everyone we talked to during our research and interviews literally said that CBN was the best, most innovative, and forward thinking place thy had ever worked. We started to refer to this as “the CBN way”, an unwritten philosophy and way of innovating to deliver the most advanced solutions for their customers.

IMPLEMENTATION

We developed a fresh take on their messaging, tone, and visual brand that enabled us to show instead of telling why employees and customers alike feel so differently about the organization. A global photoshoot, and new video content enabled us to capture the diversity of solutions, environments, and people who make the company so successful.

With a strong message, contemporary content, and a totally new website CBN is positioned to have even better conversations with customers, employees and prospects.