ISSUE

For Tesla’s flagship Model S, the benefits as an owner, driver, passenger, and generally as a living organism on this planet, are abundant. Early electric vehicle adoption was a no-brainer for a certain audience but for many others there we’re questions—range anxiety, cold weather performance, and safety to name a few.

INSPIRATION

Tesla were good at sharing technical information, but to truly connect with people in terms of trust, lifestyle, and inspiration, we felt they needed to tell stories. So we talked to their customers—lots of them—over multiple interviews we got to the bottom of why they chose this vehicle.

IMPLEMENTATION

We took everything that was hard to understand about the product and made it more tangible. The result was a series of engaging, real-life video stories and other creative content that profiled Tesla products with their owners in a unique and human way.